Precision Market Insights from Verizon provides addressable advertising solutions for agencies, brands and channel partners. The Precision solutions use the PrecisionID™, an anonymous unique device identifier, which can be used to reach the right audiences on mobile through demographic, interest and geographic targeting and enables advertisers to use their own data to reach target audiences on their mobile devices. Privacy-safe and accurate, the PrecisionID powers more impactful, data-driven marketing at scale, driving better ROI for our partners, enabling brands to: Accurately reach and engage precise target audiences at scale Eliminate campaign waste and inefficiencies Achieve campaign goals and increase ROI